The Advisory
8,000 AUD. Payment plan available.
I build it with you, and for you.
I build your positioning and offer, rewrite your LinkedIn as an independent practitioner, write your capability one-pager, build your target list, and draft your outreach in your voice. You show up to the client conversations as yourself.
For senior professionals who want a working pipeline without doing the build themselves.
Reserve Your Advisory Place. 8,000 AUD
I take a limited number of Advisory clients each quarter.
Why 8,000 AUD?
Because The Advisory is five business days of focused work from me. Building your positioning and offer, your signal, your target list, and your outreach.
By the time we are done, you have a named offer with a clear scope and a price. A LinkedIn profile that reads as an independent practitioner, not an employee with a job title. A capability one-pager you can send the moment someone asks what you do. A target list of 20 organisations and 80 decision-makers who buy services. And senior client conversations drafted in your voice, ready to send.
You might be here because
You've done The Positioning Report, you can see where your pipeline is leaking, and you've made the decision. You want the practice built, not built by you.
You are already independent and between contracts. The stop-start pipeline has gone on long enough, and you don't have a quarter to spend learning a new system from scratch.
You've tried to package yourself before. The free advice keeps going out, the paid work doesn't come back. You want someone who has built a practice running the build.
You are still employed and planning the leap. You want the positioning, the offer and the target list to exist before you resign, not after.
If any of that sounds familiar, you're in the right place.
What's included
Positioning and offer, built with you. Your positioning statement and your named offer, built together in a 60-minute video call. One sentence specific enough that a prospective client can repeat it back to you accurately, and an offer with a clear scope and a price.
LinkedIn fully rebuilt by me. Banner, headline, About, Experience, Featured. Rebuilt so it reads as an independent practitioner with a practice, not an employee between jobs.
Capability one-pager written by me. The document you send when someone asks what you do. It states the value, the proof, and how to engage you.
Your target list built. 20 organisations and 80 named decision-makers researched. Founders, CEOs, COOs and boards. People who buy services, not hiring managers filling roles. One page of intelligence on each.
Outreach drafted in your voice. Peer-level conversations written for LinkedIn, ready to send, or sent on your behalf where you'd prefer.
Two 60-minute follow-up video calls. Conversation Coaching before your first client meeting, and a re-pivot session at Day 30.
WhatsApp access to me, 8am to 6pm, five days a week. An open line for the questions that come up between calls.
Five business days from kickoff to deliverables in your hands.
How it works
Day 0. The 60-minute kickoff. A live video call to lock your positioning statement and your offer, and to confirm the direction of your target list.
Days 1 to 5. I do the work. LinkedIn rebuild, capability one-pager, target organisation research, decision-maker research, and outreach drafted in your voice.
Day 5. Deliverables in your hands. Ready for you to deploy, or for me to send on your behalf.
Day 7 and beyond. The conversations start.
Conversation Coaching. A 60-minute call before your first client meeting. We rehearse it, agree the questions you'll ask, and the moves you'll make.
Day 30. The re-pivot call. A 60-minute call to adjust your positioning, offer, target list or outreach if the first conversations suggest a tweak.
Throughout. WhatsApp access for the questions in between.
Who it's for
You're at Head, Director, GM or senior specialist level in Australia or New Zealand. You have 15 or more years of senior experience. You are moving from full-time employment into fractional, consulting, advisory, board or coaching work built on your domain expertise.
You want the outcome, not the operator work. You'd rather pay someone who has built a practice to do this in five business days than spend a quarter working it out yourself.
This isn't for you if you want a job-search service, or if you want hustle, grind and personal-brand content. Portfolio Careers is neither. It also isn't for you if you're early in your career, changing fields entirely, or based outside Australia or New Zealand.
About me
I'm Cheraine Escott. I have been an executive assistant, a real estate agency owner, a recruiter, a teacher across three countries, a university lecturer, and a startup founder. I have built businesses and closed them, including a startup that connected more than 8,000 professionals with employers across 119 countries. I now run a consultancy with clients worldwide.
I am teaching my method because I have tried enough things to know what actually works, and what does not. I have made the mistakes. You do not have to.
That is what The Advisory is. The method, run for you, by the person who built it.
You can't lose on this
The 30-Day Pipeline Guarantee. Do the work. Show up to the 30-day plan. If you don't have senior client conversations underway with target decision-makers by Day 30, you've earned a 30-minute audit call with me at no cost. Not a refund. More support.
The Advisory Rebuild Guarantee. If The Advisory deliverables, your positioning, your LinkedIn, your capability one-pager and your outreach, don't sound like you or don't read at the level you're targeting, I rebuild them at no cost.
The Founder Promise. Across the businesses I have built and the consultancy I run, I have not yet met a senior professional in Australia or New Zealand with 15 or more years of expertise who couldn't turn it into a practice. The expertise is always there. The pipeline is the work.
Availability
I take a limited number of Advisory clients each quarter. The work is intensive, the turnaround is five business days, and the quality stays where it is because the volume doesn't move.
If this is the quarter you want to do this in, the time to apply is now.
Stop Applying. Start Consulting.
Your expertise is ready. The Advisory is how you find out if your pipeline is.
Reserve Your Advisory Place. 8,000 AUD
Reserve with payment plan. 2 or 3 monthly payments
Reserve Your Advisory Place. 8,000 AUD
